Beyond the binarism: locating past, present and future sociolinguistic research on ideologies of communication

Abstract This opinion piece discusses how research on language ideologies (or, for that matter, of communication in general) relates to micro/macro distinctions both the field and discipline sociolinguistics. Starting off from thesis object strand at stake here do not neatly fit this dichotomous distinction, paper Fishmanian origins as well diverse diverging definitions micro- macro-sociolinguistic s ensued Fishman’s proposal, considering different assumptions underlie respective variants distinction. The why ideology locates its object, itself a discipline, beyond binarism, how/why it embraces more scalar, relative reflexive approach social linguistic juxtaposition, ordering ranking. To end, concept ‘social scales’ uptake by are introduced discussed. Finally, provides an what future sociolinguistics should be like – independently particular about role newly launched journal (with long history yearbook) author wishes see being taken.